“History of the Quad Cities” War on Abortion,
Life & Family Educational Trust,
Women’s Choice Center and Life & Family Medical


Mid-1990s Thousands of locals spearhead the formation of a group of people concerned about Planned Parenthood coming to the Quad Cities. The group is called “Life & Family Coalition.”

January 1995 Planned Parenthood announces its intention to open a clinic in the Quad Cities.

April 1995 “Life & Family” asks the Davenport City Council to restrict abortion providers.

October 1996 Planned Parenthood’s Education and Resource Center opens in Bettendorf. The following month, Planned Parenthood reveals plans to build a clinic in Bettendorf to provide abortions. Planned Parenthood files a lawsuit against the City of Bettendorf, asking that the proposed 90-day moratorium against them be struck down. Federal District Judge rules for Planned Parenthood and strikes down the moratorium in December 1996.

March 1997 “Life & Family” organizes prayer vigil next to the proposed abortion clinic site. More than 2,000 pro-life supporters attend. Bettendorf city council denies a site plan application and Planned Parenthood files a federal lawsuit.

August 1997 “Life & Family” raises $25,000 at Praise for Life concert with Kathy Troccoli which attracts over 6,000 attendees.

February 1998 Federal Judge rules against Bettendorf’s opposition to the clinic site calling the city’s tactics unconstitutional and Planned Parenthood proceeds with their building. “Life & Family” embarks on a letter-writing campaign to discourage area contractors from bidding on the clinic’s construction job.

September 1998 Planned Parenthood purchases its first construction permit and has its plan approved. Over 8,000 attend a Praise for Life II concert with Michael Carr.

November 1999 “Life & Family” purchases property on Happy Joe Drive through anonymous, unsolicited gifts, and initiates feasibility study to assess community support to build Women’s Choice Center.

June 2000 “Life & Family” initiates $1.1 million capital campaign to build.

September 2000 First abortion is performed at Planned Parenthood Abortion Clinic in Bettendorf.


April 2001 Women's Choice Center opens temporary office at 2711 Happy Joe Drive and in August 2002, the 1st baby saved is born; his name is Joshua.

July 2002 Permanent WCC structure at 2711 on Happy Joe Drive; built by Ray Phillips, 80 year old builder and developer. Building opens for business. First abortion vulnerable woman visits center.



December 2002 Joins National Institute of Family and Life Advocates which provides numerous benefits and resource assistance in the areas of incorporation, tax-exempt status, tort liability, consumer protection, Board liabilities, operations, best practices, medical conversion and other important areas of legal significance.

January 2003 First baby is delivered that was saved at the WCC Building. First Candlelight Vigil commemorates the January 22 anniversary of Roe vs. Wade.

March 2003 700 Club airs segment on Women’s Choice Center. 10,000 calls received at 700 Club.

April 2003 Dr. Byron Calhoun conducts perinatal hospice program in-service. The first perinatal hospice baby is born in October 2003.

November 2003 300 patients charted. Plans are formulated to begin finishing off the upstairs rooms, paid for by an anonymous donation.

July 2004 Celebrates 2nd anniversary and dedicates Memorial Wall to the unborn.


June 2008 Vicky Tyler is hired as Executive Director.

March 2014 WCC building renovation complete, including second ultrasound room, new larger reception area and new chapel.

July 2014 WCC’s 12th birthday inaugural dinner announcing the creation of the Guardian Angel Legacy Society honoring legacy gifts to Women’s Choice Center, a Ministry of Life & Family Educational Trust.


November 2014 WCC becomes first Pregnancy Resource Center in the Midwest to offer hormone treatments to attempt the reversal of the RU-486 medical abortion.


January 2015 500 documented babies saved and Candlelight Vigil is held. Many Candlelight Vigils were held over the years.


October 2015 Capital Campaign Launch Event at the River Center. Save the Storks mobile unit parked in the River Center and tours given. Capital Campaign was completed March 2016. Goal was made and all monies pledged and secured.

Pic_of_mobile_unit RESIZED

September 2016 Mobile Medical Unit arrives; referred to as “Grace.” A dedication ceremony is held and she went out for the first time on September 17. On September 19, first client on the MMU chose LIFE.


October 2016 Knights of Columbus donates a 3D/4D Esaote Ultrasound.

December 2016 700 documented babies saved!

May 2017 State funding is cut from four of the twelve Iowa Planned Parenthood facilities. Facilities in Sioux City, Burlington & Keokuk shut their doors in June 2017.

July 2017 800 documented babies saved!

November 2017 Planned Parenthood in Bettendorf, Iowa, is for sale at the asking price of 1.4 million. In December 2017 Planned Parenthood in Bettendorf closes its doors after being purchased by an anonymous buyer

March 2018 Life & Family Educational Trust closes on purchasing the former Planned Parenthood building from anonymous buyer for 1 million dollars.

April 2018 Women’s Choice Center announces the purchase of the new facility and shares their plans of moving the ministry across the street to occupy one half of the new building and outfit the other half for the soon to come Life & Family Health Center. Major renovations take place in the former Planned Parenthood building to transform and redeem the building that was once a place of death into a place of LIFE. Transformation includes complete demo of abortion procedure rooms and lab, full exterior and interior paint, new carpet throughout building, transformation of exam rooms into offices, and state of the art ultrasound room. City of Bettendorf agrees to change the address from 2751 Tech Drive to 2740 Happy Joe Drive.


May 2018 First successful abortion reversal on May 10 and first client in new clinic at 2740 Happy Joe Drive on May 21.

June 2018 Open House for new building. Executive Director, Vicki Tyler, retires and Linda Rubey becomes the new Executive Director.

October 2018 Joins Heartbeat International as an Affiliate to receive many benefits offered for national and international pregnancy resource centers including 24/7 option line for clients.

October 2019 Women’s Choice Center introduces “REAL Choices” Healthy Relationships Education to schools. The program is based on a nation-wide, evidence-based curriculum REAL Essentials and meets the National Health Education Standards. REAL Choices is designed and written by WCC staff to equip participants with critical skills for recognizing self-worth, making healthy decisions and developing positive relationships as well as information related to the Sanctity of Life and Women’s Choice Center.


December 2019 1,209 documented babies saved!

March 2020 Women’s Choice Center remains open following CDC guidelines throughout COVID-19 pandemic.

December 2020 Life & Family Medical with Dr. Julie Schroeder's Direct Primary Care practice opens.


April 2021 Bishop Thomas Zinkula, Diocese of Davenport, blesses the new 4D ultrasound machine donated by the Knights of Columbus Loras Council 532 doubling client capacity.


August 2021 Current location with new signage. By the end of 2021, 1,542 documented babies saved! A total of 3,014 medical and resource client visits in 2021.